Our philosophy is not so much about what we do but about why. We believe we have a part to play in the betterment of children’s lives worldwide. This starts in the cot and with the cot mattress.

We believe in the Science of Safer Sleeping. We have brought science to cot mattress design and we understand the intrinsic requirements for safe sleep. Our expertise leads the way, not because of what we do, but because of why.

Our Mission is
to protect our
future dreamers

We provide protection for the child and
reassurance for the parents through
expertise, research and design

“OUR VISION IS TO CREATE A WORLD IN WHICH EVERY CHILD HAS THE BEST START IN LIFE. WE ALIGN OURSELVES WITH THOSE WHO SHARE OUR VISION AND BELIEFS. IN DOING SO WE CREATE A BETTER WORLD FOR THE GENERATION TO COME.”

JAN VAN DER VELDE
CEO
Our Heritage

Our journey started in 1993. Those early beginnings were a time of experiment and invention. Being new to the market there were no constraints. Radical ideas were given wings and allowed to fly. We challenged established thinking and we continue to do so today.

There is still much to do but, looking back, we are proud of our achievements and look forward to our journey ahead.

Our Process

RESEARCH

In 1997 the first fully sealed Hi Tech mattress was produced.

DESIGN

Over 100 years of combined design experience leads to many innovations.

KNOWLEDGE

Specialised team focussed on the ‘Science of Safer Sleeping’. Intrinsic knowledge of child safety.

TESTING

Rigorous testing programme for safety, quality, longevity, endurance, peace of mind.